Author: Sidney bella
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Reclaiming the Heisman: The Reggie Bush Story
Only one Heisman Trophy winner recipient has had their trophy revoked. Since 1935 the Heisman trophy has been awarded every year to the most outstanding D1 college football player. Some familiar recipient names are Jayden Daniel, Caleb Williams, Johnny Manziel and Marcus Mariota. Another famous name is Reggie Bush, former USC running back, who was…
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Elevating Women’s Sports Exposure through the Power of NIL Deals and Title XI
By: Sidney Wu Eugene, Ore. – February 7th marked the 38th annual National Girls and Women in Sports Day (NGWSD). NGSWD was created to honor the implementation of Title IX in schools. Title IX was signed by Former President, Richard Nixon on June 23, 1972. The law prohibits schools that receive federal funding from discriminating…
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Escape with Bernice Amaya: ET Employee Highlights the Importance of Entertainment News for Mental Wellness
Early Life University of Oregon and School of Journalism and Communications alum, Bernice Amaya spoke about her love for entertainment journalism. Amaya graduated from UO in 2020 during the midst of the pandemic with a degree in Journalism. Throughout her time at UO, Amaya was heavily involved in numerous extracurriculars; including, the student broadcast, Duck…
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Kim Kardashian named GQ’s Man of the Year, a Bold PR Move Redefining Influence
GQ announced their 2023 Men of the Year list and people are shocked. This week GQ revealed that Kim Kardashian is being crowned “Tycoon of the Year.” On that, Kardashian will also be on the cover of the Men of the Year edition of GQ’s magazine which will drop on November 28th. The cover image…
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The Importance of Social Media in the PR World
It’s difficult to comprehend a life before social media, when it seems like every aspect of our lives now revolves around it. Research shows that 4.8 billion people use social media. This number equates to 59% of global population and 92.7% of all internet users. While the introduction of social media into society has been…
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The Infamous “Mean Girls” Movie Reunited for a Walmart Commercial and Nostalgic Fans are Begging for More
“Mean Girls” fans are buzzing after actors Lindsay Lohan, Amanda Seyfried Lacy Chabert and surprise guests came back together for the first time in 19 years… but it was not the reunion people were expecting. The multi-billion-dollar store, Walmart, brought a nostalgic feeling to viewers through their two-minute “Black Friday” advertisement. The advertisement featured many references…
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North West’s Candid Interview Sparks Anticipation for Her Promising Future
North West is making headlines after Kardashian/Yeezy fans saw more of her spunky personality. The 10-year-old daughter of TV personality and entrepreneur, Kim Kardashian, and rapper and designer, Kanye West, talked to I.D Magazine for her first solo interview this week. West was far from shy in her interview and photo shoot. The interview was…
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Kim Kardashian Makes Strides in Sports Fashion as the Official NBA Underwear Sponsor
In the typical news, Kim Kardashian has made headlines again, but whether it’s for a positive or negative reason is up for debate. Monday morning, Kardashian woke up sports fans with her new SKIMS partnership with the NBA. Kardashian and the official NBA instagram account posted their collaboration featuring images of Kardashian with NBA commissioner,…
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Fashioning the Future: How Prada is assisting NASA’s moon launch in 2025
NASA is planning to go to the moon for the first time since 1972, during their Apollo 17 mission. But this trip NASA is planning a modern-day twist. Italian fashion designer, Prada, is working with a private company, Axiom Space, to design the astronaut suits for NASA’s Artemis III lunar mission planned for 2025. Prada…
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Unpacking Brand Responses to Kanye’s Antisemitism Comments
October marks almost a year from when, famous singer and designer, Kanye West (a.k.a Ye) took to Twitter (now ‘X”) to multiple Tweet antisemitic comments. At the time West had collaborations with GAP, Balenciaga and Adidas. However, after West’s actions, many of the brands he worked with stopped selling West’s collaboration and released brand statements.…
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Influencers Taking Over the Reality TV World
History always repeats itself, or does it? As the writer’s strike continues for its fourth consecutive month, avid reality TV watchers are questioning if there will be a rise in new reality TV shows. This question stems from the spike in reality TV shows in 2007 and 2008 from the last writers’ strike. During that…
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Elevating Student Resilience: Lady Gaga’s Commitment to Mental Health
13 award Grammy winner, Lady Gaga not only can act and sing, but she also created a foundation to aid mental health. Lady Gaga also formally known as Stefani Joanne Angelina Germanotta, founded the “Born This Way Foundation” with her mom, Cynthia Germanotta, in 2012. The foundation claims to “create a kinder and braver world”…
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How Kendall Jenner Successfully Marketed her Tequila Brand
Model, TV personality and founder of 818 Tequila, Kendall Jenner, was spotted on a bar crawl around multiple Mid-West colleges this week. Her appearances in colleges like the University of Indiana, the University of Michigan and the Ohio State University were for a campaign to advertise her tequila brand. Large crowds at each school gathered…
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How to Get on the 2024 Forbes Creators List
For the second time ever, Forbes released the “Top Creators List” for 2023. While there were many recurring faces, a couple of creators had their first debut on the list with impressive numbers. People new to the Forbes Top Creator List may ask, “How do you make the list and what defines a creator?” According…
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Why Entertainment News is Important
Hello! Welcome to my first blog. My name is Sidney and I am a senior double majoring in public relations and journalism at The University of Oregon. During my years in college, I have been involved in Allen Hall Public Relations, a student-run show, Duck TV, and worked with numerous clients managing their social media…
Sidney Wu 